Brand

Brand Guidelines

Everything you need to represent Adapt correctly — logo, colors, typography, and the approved taglines we use everywhere.

Logo

The logo must stay as-is — never recolor, redraw, stretch, or separate the mark from the wordmark. Use the white treatment on dark backgrounds and the black treatment on light backgrounds. Subtle animation of the equalizer bars is permitted; the logo artwork itself must not change.

Download logo (white) ↓Download logo (black) ↓Download mark ↓

Brand Colors

Red

#F33B35

Orange

#F87B1B

Yellow

#FDBB00

Teal

#2EB9C1

Blue

#1480FE

Navy

#1A2D38

Cream

#FCFAEE

The five vivid hues are used together as the brand spectrum (logo bars, accent rules, gradients). Navy and Cream are the brand neutrals.

Brand Gradient

Primary: Yellow → Orange (#FDBB00 → #F87B1B) for headline emphasis. Cool variant: Teal (#2EB9C1 → #198F95). These match the gradients on adaptglobal.io — do not substitute custom gradients.

Typography

Primary Typeface

Poppins

AaBbCcDdEe 12345

Poppins BoldPoppins MediumPoppins Regular

Approved Taglines

Make the Acceptable, Exceptional

4X faster, 4X cheaper

Use these taglines verbatim for consistency across the site, decks, and social.

How We Name Our People

Cultural Ambassador

Our native-speaking linguistic and dubbing experts.

Tech Producer

Our native-speaking audio experts.

VOCAP Artist

Our voice artists who create the underlying performances.